Aditya Rian Pradana
Performance Marketer | Meta Ads, Lead Generation & Conversion Funnels
About
I help businesses generate more qualified leads and increase sales through data-driven paid advertising and conversion-focused funnels. Over the last 5+ years, I have managed campaigns across Meta Ads, TikTok Ads, Shopee Ads, and Google Ads for brands in healthcare, fashion, food, retail, and service industries. My approach combines media buying with creative execution, allowing faster testing cycles, better-performing creatives, and more efficient campaign optimization. Recent results include: • Achieved up to 25x ROAS for a manufacturing brand using Meta Ads. • Reduced Cost Per Lead by up to 67% through audience segmentation and funnel optimization. • Increased weekly revenue by 10x within 6 weeks for a food brand through campaign restructuring and creative testing. • Improved Click-to-WhatsApp conversion from 2.34% to 13.2% for a luxury personal shopper business. I can help with: • Meta Ads strategy and management • Lead generation campaigns • Click-to-WhatsApp campaigns • Funnel optimization • Audience research and segmentation • Creative testing and A/B testing • Retargeting campaigns • Conversion tracking setup • GA4 and GTM implementation • Performance reporting and dashboard creation Tools and platforms: Meta Ads Manager, Google Analytics 4, Google Tag Manager, Looker Studio, TikTok Ads Manager, Shopee Ads, WordPress, and Elementor. If you're looking for a performance marketer who understands both the numbers and the creatives behind successful campaigns, I'd be happy to discuss your project.